The Portable MBA in Entrepreneurship (精装)
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品牌: Andrew Zacharakis
基本信息出版社:JOHN WILEY & SONS INC (2009年12月1日)精装:504页ISBN:0470481315条形码:9780470481318产品尺寸及重量:25.1 x 18.6 x 4.3 cm ; 1 KgASIN:0470481315
商品描述内容简介A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the "Portable MBA "series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. "The Portable MBA in Entrepreneurship "covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business. If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship Includes customizable, downloadable forms for launching your own business Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.媒体推荐The only book that offers a state-of-the-art education in entrepreneurship. . . from an all-star team of top professors and successful businesspeople.Starting a business is the dream of millions--but a struggling economy has put many of those dreams on hold. Fortunately, a great business idea is a great business idea in any economy. In fact, some of the world's biggest and most successful businesses were founded during economic downturns and even during the Great Depression.Compiled by a seasoned business professor from Babson College, "The Portable MBA in Entrepreneurship, Fourth Edition" covers all the fundamentals of a top-flight business school education--from recognizing great opportunities to arranging venture capital financing to formulating winning business plans. Updated with the latest tax and legal information, this invaluable resource guides you through the startup process and beyond, culling wisdom from the best and brightest in the world of business.
